Programa del Curso

Introduction

Understanding the Product Management Framework

Product Management Success Factors

Identifying and Managing Stakeholder Expectations

Forecasting Sales and Revenues

Developing Financials for the Business Case

Value Engineering Products to the Market Price Points

Developing Strategies for Pricing

Establishing Quality Criteria and Management

Understanding the Agile Delivery Triangle

Types of Project Lifecycle

Understanding the Agile Process and Planning Techniques

Using Burndown Charts for Delivery Control

Summary and Next Steps

Requerimientos

  • Basic understanding of product management concepts
  • Familiarity with Agile methodologies

Audience

  • Marketing executives
  • Brand managers
 21 horas

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